Marketing and Sales Officer, Laugh Out Loud Ventures
About us
We write jokes for people.
At Laugh Out Loud Ventures, we
create humour for a living: for clients, for our in house products and for
ourselves. Our humour takes many forms: one-liners, pictures, articles, videos,
websites and apps. We write and design for, and market to, a wide range of
audiences, across countries and age groups.
We came into being in Mumbai two
and a half years ago; we called ourselves an Indian humour brand then, and have
stayed reasonably true to that label. Over this time, we have worked with big
names across multiple industry sectors. We have worked on diverse kinds of
projects with them: from digital humour-based properties, to on-ground
humour-driven campaigns, to custom-made humour solutions to company
requirements.
We also create our own products –
for example, http://laughguru.com,
our awesome humour in education product, which takes up a lot of our time.
Here are a few examples of our past and current clients: Food and beverage: Taco Bell, United Spirits
Limited
Entertainment: Disney India, UTV India, Eros Productions,
Reliance Digital Entertainment, Times Internet Limited
News: The Indian Express, Network18, Indiatimes
Politics: *We can’t tell you, because if we did…*
Travel: MakeMyTrip.com
We are good people to work with. We can promise the following:
§
Importance of work: 80% of our work is truly unique,
challenging and ground-breaking. We like that, and our trainees / interns do, too
§ Training: We like to talk, and
that could be a bad thing in many settings. However, we usually talk about things which help our trainees / interns do their work better, and we’ve seen that this helps
§ Fun: We create humour,
so it would be very unfortunate if we didn’t
have a lot of fun doing our work. Thankfully, we do
§
Efficiency: You will not spend
more than 5% of any day doing work that does not matter; we will try to
minimize the time you spend working, for a given output
§
Long term benefits: If we like working with somebody (and the feeling
is mutual), full time offers, rapid promotions and increased
responsibility will follow
About our Marketing and Sales Officer role
We write humorous products for people; our Marketing and
Sales Officers help us market these products, and are an integral part of the
team. We will give you contacts of parents who have children in Std 1-10. We
will assign a Team Lead and conduct training so you can do great Marketing
Demos to these parents. You will do great Marketing Demos to these parents.
They will buy LaughGuru (http://laughguru.com)
for their children for Rs. 3K on average
What do our Marketing and Sales Officers do?
We
envision the Marketing and Sales Officer role as an introduction to the worlds
of Management and Sales. The role involves exposure to the following major
activities:
§ How a good
marketing product demo is done
§ Thinking at the
speed of light to solve problems in Marketing and Sales
§ Meeting
performance expectations and targets without creating stress
§ Using
efficiency improvement tools to work as little as possible, for the maximum
possible output
Why should you apply?
·
You cannot learn more about marketing and sales than
you will in this role
·
You will accomplish great things, and have fun while
doing them
·
You will be marketing products /
services that are unique, and that you believe
in
·
You will constantly be challenged, and
get better and better at what you already do really well
What skills will you need?
Great communication skills, the ability to think on your
feet, an interest in marketing and sales, and the ability to make a team trust
and love you
How much does it pay?
You will get base reimbursement (all calls made on behalf
of us). In addition, you will be paid per sale (what you will be paid will be
this amount minus sales tax - so 86% of this amount e.g. 526 if the amount says
600):
·
20% per sale for the first 20 sales
each (so, 600 per sale expected)
·
30% per sale for sales #21 - #40 each (so, 900 per sale expected)
·
40% per sale for sales #41 - #60 each
(so, 1200 per sale expected)
·
50% per sale for sales #61 - #80 each
(so, 1500 per sale expected)
On average, you can expect to
make 40 sales a month, and be paid 86% of (12K + 18K) = 86% of 30K = 26K per
month
How do you apply?
Send your CV and a short description of any sales /
marketing + leadership experience you have to contact@lolventures.in. and mandatory CC jhcpc1@gmail.com
Frequently Asked Questions, answered irreverently
Is
this one of those internships that ‘pays’ you with experience and learning and
occasional chai alone?
No. You can expect to earn a minimum of ~15K per
month + there's experience and learning and all that good stuff.
Will I have to travel so long that I beat the 605th level of Candy Crush and have the privilege of spending Rs. 3000 on a portable charger?
No. All your
meetings will happen within a 5 km radius of where you live / study / like to
hang out. Travel might broaden the mind, but it also narrows the wallet.
Are the people we have to sell to very creepy, very very creepy, or the love children of Govind Tiwari and Taher Shah?
They are
respectable parents. They will give you advice. They will give you food. 50% of
the time, they will give you money. Then you will give us a percentage of the
money, and treat your friends with the rest. Such is life.
Will you tell me that it’s marketing, and then suddenly reveal that it was a Sales internship all along?
No, we are not
wolves in sheep’s clothing. We are sheep in sheep’s clothing. Or wolves in
wolves’ clothing. Basically, we’ll tell you all the bad things up front. If you
stay, we will reward you with much training and money. And hard work. Don’t
forget the hard work
Will you set targets that are impossible, and then refuse to pay me at all?
No. You choose
your targets. We pay you for that proportion of the target you achieve, and
that includes bonuses for overachievement. If you fail to achieve the targets
you choose for yourselves, we will probably shake our head sadly, and talk to
you a lot (disappointedly), but we will not take your money and run away.
If I’m having trouble making sales, will you laugh at me like Mogambo or like the Joker?
We'll try three
times to help you, and spend 3-5 hours from our side every time. Then we will
fire you. (We said we'd be honest.) However, less than 5% of our Marketing and
Sales Officers are ever fired.
Do you care about whether I learn at all? Or do you see me as a machine with comforting lies as input and bags of money as output?
We will start
with 10 hours of training so, theoretically, you can get training for free and
run away. But please don't.
Will my bosses drink coffee obsessively and swear at me all the time?
Your
bosses will be awesome. The former might happen, the latter won't, unless you really screw up. In that case, it will
definitely happen.
Am I going to become one of those dreaded salespeople everyone runs away from?
No. You are young
and strong, and those you would sell to are at least two decades older. Where
would they run?
In all
seriousness, no. You will be doing product demos. That is to conventional
door-to-door sales what a Ferrari is to an auto-rickshaw.
Will my sales be door-to-door, to people I do not know and who want me to go away five minutes?
No. We provide
contacts. You set up meetings with those contacts. Only if they are interested
do you meet with them. It’s like arranged marriages, if arranged marriages
lasted 30 minutes.
Is my interview going to involve selling you a pen? I don’t want to sell you a pen.
No. Pens are
uncool.
Are you going to buy me a one way ticket to hell by making me lie all the time?
No. We want you
to sell our products, not your soul.
Do I embark on this long, weary quest all alone?
No, you have a
team, and you will chill with your team, and your team will be awesome.
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